1First up
Food plant audits
- Who
- Food and beverage plants with ammonia refrigeration.
- Why now
- Auditors want water treatment records on short notice.
- Offer
- Free boiler room and cooling tower walk-through.
- Channel
- EmailLinkedIn
For Doug's OK · Oct 6Outreach plan
Nothing goes out until you say yes. Tap Yes or Change on each part.
WhoFood & beverage plants
Then anything running boilers and cooling towers. Ohio first.
HowEmail + LinkedIn
Short notes from you, on both, to the same people.
OfferFree walk-through
Boiler room and cooling tower. You go in and do what you do.
You close. We handle the rest.
Step 1Find
The right plants and the maintenance people inside them.
Step 2Email
A short email from you, plus a couple of follow-ups.
Step 3LinkedIn
They see your profile and get a connection request with a note.
Step 4Replies
Every reply goes to Henry first. He texts you one person at a time.
Step 5You close
A walk-through and a conversation, the way you always do it.
You see the first batch before anything sends. Anybody who says stop is off the list for good.
The plant we're looking for
Industries
- Meat and poultry
- Dairy
- Breweries and bottlers
- Bakeries and food processing
- Then: other plants with boilers and towers
People
- Maintenance managers and supervisors
- Plant engineers
- Facility managers
- EHS managers
- Not the CEO
Where
- Ohio first
- Then the surrounding states
Skip
- Your customers
- Your competitors
- Anybody you name
Five ways in
1 Food audits→2 Violation alerts→3 Boiler rooms→4 Paint shops→5 People you know
2Setting up
Violation alerts
- Who
- Plants just written up for their water discharge. Public EPA data, checked weekly.
- Why now
- They have a problem this week.
- Offer
- Free system survey the same week. Your idea from June.
- Channel
3After #1
Boiler rooms
- Who
- Plants and large buildings running steam boilers.
- Why
- Boilers are what Hoffman is known for. Solid chemistry means no liquid drums on site.
- Offer
- Free boiler room walk-through.
- Channel
- EmailLinkedIn
4After Scott reads it
Paint shops
- Who
- Parts suppliers that paint, and the manpower companies on paint lines. Scott's call.
- Why
- Paint booth water and sludge cost them money every week.
- Offer
- A look at their booth water and sludge.
- Channel
- EmailLinkedIn
5Needs your customer list
People you already know
- Who
- Plants where your current contacts used to work.
- Why
- It's how you already sell: a warm name instead of a cold email.
- Offer
- A note from you, through someone you both know.
- Channel
Public records plus your own
Ready now
Business databases
Plants by industry and size, and the people inside. Every email checked before it sends.
EPA enforcement records
Facilities with water discharge permits and violations. Feeds the violation alerts.
EPA chemical release reports
Yearly reports from plants that handle ammonia and other chemicals.
Getting access
EPA ammonia registrations
Plants storing large amounts of ammonia register with the EPA. Your ammonia chain, as a list.
Ohio chemical inventory reports
What Ohio plants store on site, ammonia included. Takes a public records request.
From you
Your Ohio lists
Refreshed through LinkedIn so the names are current.
Scott's paint contacts
For the paint shop campaign.
Your customer list
So we never email your own customers.
What we need from you today
- Yes or Change on everything above.
- Edits to the sample email, so it sounds like you.
- Who to skip. A picture of your account list works.
- Your LinkedIn connected. You log in yourself; nobody needs your password.
- Free, Premium or Sales Navigator? Free accounts only get a few connection notes a month.
- A mailing address for the bottom of the emails. The law requires one, and a PO box works.
- How many free walk-throughs you can take in a week.
Then we start small, you see the first batch, and two weeks in you see exactly what came back.
Prepared by Harrigan Creative for Hoffman Water. Plan only. Nothing has been sent.